 To promote the DVD release of The Dark Knight, Warner Home Video International and PPC Interactive – part of The Picture Production Company - have created a first of its kind ‘social media microsite’. Launched today, the new site will house a wealth of Batman-themed tools for fans to use on their profiles across the social web.
The social media microsite invites fans to express their allegiance to one of the key characters in The Dark Knight using a variety of cool, creative and compelling customisation tools.
Turning a profile picture into Batman or The Joker or grabbing a themed skin for your MySpace profile, blog or Twitter page are just some of ways fans can engage with the movie through http://www.my-darkknight.com.
Be sure to also read my early review of the Dark Knight DVD
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