 We have not seen much from Warner Bros. in terms of hype for The Dark Knight. Well anyone will probably tell you Heath Ledgers death has probably put a serious kink in their plans. But today it looks like they are trying a new tactic in terms of viral marketing. Now however they are using Harvey Dent.
If you go to IBelieveinHarveyDent.com you will find that site will now ask you for your e-mail address and phone number so that you can help change the face of Gotham City. Well I was curious so I signed up and received this message:
Citizens of Gotham! The future of our city rests in your hands! Alone, we are helpless against the thugs and killers menacing our city. Together, we have the power to take back Gotham. In just a few days, you'll find out how.K eep an eye on http://www.ibelieveinharveydent.com -- and get ready to join a movement that will transform our city!
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